A Corporate Branding is the starting block for corporate design; it is the foundation from which all related brand themes will stem. It is essentially a promise and should embody the company's philosophy and goals.
To any business Corporate Branding is a powerful asset and one of which immediate perceptions regarding a company's stature, performance and ability to deliver are formed. It is the pivot on which your potential new business hangs. Therefore it is not surprising that it should be approached with more than a little consideration.
How we can help you?
We understand that when it comes to branding not all companies have the same requirements. Established corporations may need to consider the overall impact of change on their public, suppliers, internal management and staff. Any development will need to be handled with respect and understanding of what the Brand has already achieved within the market place. Diablo would approach this scenario with a Brand refresh programme. Revisions would be sensitive towards the existing Brand's market status but would provide a new range of design components that would increase longevity and promote the Company's continual evolvement.
In an ideal world, developing a new corporate identity for startup or existing business would be recommended. Working from 'ground up' would provide the supporting elements and fore site to easily propagate the Brand into various design environments.
This would be the correct way to implement a corporate identity programme, in reality though this is not always possible. Many businesses already employ an identity and the impact of complete revision may raise complex issues internally or damage public awareness. Should this be the case we can look to make subtle adaptations to your existing identity to act as a refresh between major revisions. This will provide an extension to Brand life and new themes without compromising your existing public image.
Whatever your requirements we can work with you to develop a strong corporate image that is easy to manage and will position you within your target market. Every year we help businesses of all sizes to Brand themselves effectively and we can tailor your requirements to a budget. We work simply and we like good old fashioned communication. We will present you with the solution we feel is correct but always supported with a range of alternatives.
A good Brand is often simple but the result of extensive development and comprehensive research. It does not dictate its environment and its strength and longevity lies in its ease of application. Implementing a controlled and consistent Brand programme will help you; your staff and your suppliers establish a visual synergy and help build recognition within all of your marketing material.
It would be ineffective to create Branding without consideration towards how it will be deployed within the market arena. Once an identity has been successfully developed its application within a variety of environments needs to be detailed to ensure that the design is not compromised, themes or colour palettes are not diluted leading to mixed communication messages though poor execution.
Brand consistency is achieved through production of a set of guidelines to coincide with its introduction. The manual is an authoritative guide, which needs to be adhered to in order to ensure that a Company’s goal of a strong and consistent Brand is achieved. The process also allows the designer to preview in advance how the Brand will respond in a variety of design environments (literature, advertising campaigns, signage, web banners etc.). Provision for any required adaptations can therefore be made prior to production of such media, making sure any potential short falls in the complete brand programme are addressed before they occur.
In managing your Brand it is important to monitor the way internally prepared documentation is used. This can be anything from a fax header sheet to a PowerPoint presentation. If a Brand is to be successful it is important that all the employees of an organization buy into the Brand and understand why it is important to ensure that a coherent visual identity is present on all forms of communication.
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Brand Development
Brand Consistency
Corporate Guideline
Brand Template
Logo Design
Brochure Design
Poster Design
Visiting Card Design
Latter Head Design
Advertising Concept Creation
Banners, Hording
Large Formats
Power Point templates/structure
Office document templates
Stationery templates
Email marketing/campaign templates
Media branding and labeling
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